The Rolex GMT-Master II "Pepsi" – specifically the stainless steel ref. 126710BLRO – has achieved legendary status within the watch world. Its vibrant blue and red Cerachrom bezel, evocative of the Pepsi-Cola logo, combined with the robust functionality of the GMT complication, makes it a highly sought-after timepiece. The announcement at Baselworld 2018 of its reintroduction in stainless steel, after a lengthy hiatus, sent shockwaves through the horological community, igniting a frenzy that continues to this day. This article delves deep into the allure of the Rolex Pepsi El Dorado (a nickname often applied to the 126710BLRO), exploring its history, its features, its place in the market, and the considerations for those seeking a Rolex Pepsi for sale, including used Rolex Pepsi watches and used Pepsi watches for sale.
A Brief History of the Pepsi Bezel:
The story of the Pepsi bezel begins with the original GMT-Master, reference 6542, introduced in 1955. Designed in collaboration with Pan Am, the watch was created to aid pilots in tracking multiple time zones. The early GMT-Masters featured a Bakelite bezel insert with a bi-color design, often a combination of red and blue, giving birth to the iconic "Pepsi" moniker. These early models are now highly collectible and extremely rare, commanding astronomical prices on the secondary market.
Throughout the years, the GMT-Master and its successor, the GMT-Master II, saw various iterations of the Pepsi bezel, with different materials and construction techniques employed. The shift to a ceramic Cerachrom bezel in later models marked a significant improvement in durability and resistance to fading, ensuring the vibrant colors would remain true for years to come.
The period between the discontinuation of the previous stainless steel Pepsi (ref. 16710) and the release of the ref. 126710BLRO was marked by a significant absence of this beloved configuration in the Rolex lineup. During this time, the Pepsi bezel was largely confined to precious metal versions of the GMT-Master II, making the stainless steel variant even more desirable upon its return.
The Rolex Pepsi El Dorado (Ref. 126710BLRO): A Closer Look
The ref. 126710BLRO, often affectionately referred to as the "Pepsi El Dorado," represents the culmination of Rolex's expertise in materials science, engineering, and design. Its key features include:
* Cerachrom Bezel: The iconic bi-color ceramic bezel is arguably the watch's defining characteristic. The intense blue and red segments are incredibly resistant to fading and scratching, ensuring the watch's vibrant appearance remains intact for decades. The ceramic material is also incredibly hard, further enhancing its durability.
* Oyster Case: The robust Oyster case, a hallmark of Rolex, provides exceptional water resistance (up to 100 meters) and protection against the elements. The case is meticulously crafted from 904L stainless steel, a highly corrosion-resistant alloy known for its exceptional luster and durability.
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